If we wanted to do the complete production (photography and film) for America Today’s sustainable raincoats? Of course the answer was YES! Together with the America Today marketing team, we developed the concept and produced the images and commercial in our own (new) photo studio Campaign Studios.
Head of production
Steven van der Vorm
Terra / It’s me Management & Dante / New Generation Models
Annemieke van Duuren
America Today’s iconic hooded raincoats are available in different colors and fits to suit your mood. The outer layer of their all-time favorite is made from +/- 20 recycled plastic bottles that are processed in a beautiful recycled polyester fabric. Fun fact: the production of recycled polyester requires 59% less energy than virgin polyester, better for the environment and better for you. There is simply no planet B.